At present,China's agriculture is in a critical period of transition to modern agriculture.In order to broaden agricultural product export channels,establish a new type of agricultural production service system,and promote modern agricultural development,it is necessary to solve the growing problem of agricultural ecological environment deterioration.Strengthen the win-win goal of environmental protection and food safety,open cross-border trade in agricultural products,reduce the trade-specific environment,save the intermediate cost of trade,and improve the trade efficiency of agricultural products.Based on the theoretical background,the paper studies how to formulate cross-border e-commerce marketing strategies for agricultural products under the environment of environmental protection.It is expected to provide suggestions for cross-border e-commerce of agricultural products in China.
展开▼
