A Study of Rules, Structures, Features, and Biases in the New Media for Digital Advertising for the Development of New Media Ontology

机译：新媒体的规则，结构，特征和偏见研究新媒体本体开发的新媒体

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Previous works on the development of New Media Ontology revealed that four ontological properties, namely rules, structures, features, and biases should be seriously considered. This paper is to continue with these studies and to investigate the existence of these ontological properties in the new media specifically for digital advertising. Through a study of four popular social media platforms - Pinterest, Snapchat, Instagram, and Facebook, this paper concludes that these four ontological properties are not only available in the new media for digital advertising but also correspond to the ontological properties of New Media Ontology, contributing to its development.

机译：以前关于新媒体本体的开发的工作揭示了四个本体属性，即规则，结构，特征和偏见应得到认真考虑。本文继续采用这些研究，并在专门用于数字广告的新媒体中调查这些本体性质的存在。通过研究四个受欢迎的社交媒体平台 - Pinterest，Snapchat，Instagram和Facebook，本文得出结论，这四个本体属性不仅可以在新媒体中提供数字广告，而且对应于新媒体本体的本体论特性，促进其发展。

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《International Conference on Applied Human Factors and Ergonomics》|2019年|x 142 pages :|共5页
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作者
Edward C. K. Hung; Ada Yan Tung Chan; Rachel Chin Yee Chan;
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中图分类 TB18-532;
关键词
Digital advertisements; New media ontology; Social media;

机译：数字广告;新媒体本体;社交媒体;

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1. A case study of mobile advertising in South Korea: Personalisation and digital multimedia broadcasting (DMB) [J] . Mi Jung Kim, Jong Woo Jun Journal of targeting, measurement and analysis for marketing . 2008,第2期

机译：韩国移动广告案例研究：个性化和数字多媒体广播（DMB）
2. The Arthur Interactive Media Study: Initial Findings From a Cross-Age Peer Mentoring and Digital Media-Based Character Development Program [J] . Edmond P. Bowers, Lacey J. Hilliard, Milena Batanova, Journal of Youth Development . 2015,第3期

机译：Arthur互动媒体研究：来自跨年同学指导和基于数字媒体的角色开发计划的初步调查结果
3. Technology in focus: Infrastructure equipment and product news for digital media distribution - ADB to highlight advanced features at IPTV WF [J] . Stuart Thomson Cable and Satellite Europe . 2009,第283期

机译：重点技术：用于数字媒体分发的基础设施设备和产品新闻-亚行将重点介绍IPTV WF的高级功能
4. A Study of Rules, Structures, Features, and Biases in the New Media for Digital Advertising for the Development of New Media Ontology [C] . Edward C. K. Hung, Ada Yan Tung Chan, Rachel Chin Yee Chan International Conference on Applied Human Factors and Ergonomics . 2019

机译：新媒体的规则，结构，特征和偏见研究新媒体本体开发的新媒体
5. Digital immigrant teacher perceptions of social media as it influences the affective and cognitive development of students: A phenomenological study. [D] . Williams, Robert Warren. 2012

机译：数字移民教师对社交媒体的感知，因为它影响了学生的情感和认知发展：一项现象学研究。
6. F120. USING DIGITAL MEDIA ADVERTISING IN EARLY PSYCHOSIS INTERVENTION [O] . Michael Birnbaum, Chantel Garrett, Amit Baumel, 2018

机译：F120。在早期心理干预中使用数字媒体广告
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。
8. Development of Research Tools to Study Structure and Evolution in the Intermediate Altitude Regime [R] . Brecht, S. H. 1985

机译：研究中高海拔地区结构与演化研究工具的开发

A Study of Rules, Structures, Features, and Biases in the New Media for Digital Advertising for the Development of New Media Ontology

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