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The survival of Chinese pesticide companies in a global marketplace - an international marketing perspective

机译:中国农药公司在全球市场的生存 - 国际营销视角

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摘要

It has been acknowledged that the advantageous position of Chinese pesticide companies in world markets is mostly due to their low cost advantage. However, the economic growth in China, increasing price of raw material and real wage based labor certainly will not allow industry to sustain this low cost advantage all the time. In addition to low price, appropriate international marketing strategy must be developed and adopted.
机译:已经承认,中国农药公司在世界市场的有利地位主要是由于其成本优势低。然而,中国的经济增长,原材料和实际工资的价格越来越肯定不会让行业一直保持这种低成本优势。除低价外,必须制定和采用适当的国际营销策略。

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