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Prosumer-oriented Relationship Management Architecture for the Innovative Enterprise

机译：创新企业的检测关系管理架构

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By utilizing IT, CRM makes relationship marketing feasible for different customers. The CRM technical architecture is continuously improved for efficient interactions with customers and customer behavior data collection. But customer data collection is not enough in an always changing global society. Market success is established according to innovative activities undertaken. Innovation possibilities are difficult to be discovered and applied by internal resources only. Therefore, companies are forced to work together with external partners, active consumers known as prosumers, for rapid added value and market knowledge. After proposing a new Prosumer-oriented Relationship Management (PoRM) for an open innovation value co-creation approach, the authors are now developing a general PoRM architecture for a corporate strategic advantage.
机译：通过利用它，CRM使不同客户的关系营销是可行的。 CRM技术架构不断改进与客户和客户行为数据收集有效的互动。但客户数据收集始终不够改变全球社会。市场成功是根据所开展的创新活动建立的。难以发现和应用内部资源的创新可能性。因此，公司被迫与外部合作伙伴，活跃的消费者称为制度，以迅速增加价值和市场知识。在提出开放创新价值共同创造方法的新的制度化的关系管理（PORM）之后，作者现在正在开发一般的汉灵架构，以实现企业战略优势。

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