In recent year, the mobile phone platforms organically combine with advertisement, which broke through the limitations of traditional advertisements. From the development status quo of Chinese mobile phone advertisement, this article discusses the development of the SMS (Short Message Service) advertisement, MMS (Multimedia Message Service) advertisement, and the WAP (Wireless Application Protocol) platform. Then, the author analyzes the current problems of the mobile phone advertisement. In these instances, the article makes some countermeasures to improve the mobile phone advertisement market. Finally, the article concludes that the characteristic of mobile phone advertisement is very prominent, and it has unparalleled advantages in some respects, so it will certainly has a significant development.
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