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Understanding the Continuous Self-Disclosure of Bloggers from the Cost-Benefit Perspective

机译：从成本效益的角度解力，了解博主的持续自披露

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摘要

This study aims to understand the factors that influence bloggers' continuous self-disclosure from the cost-benefit perspective and the self-disclosure theory. From the "benefits" aspect, it investigates the influence of self-disclosure on bloggers' self-esteem, social life, and positive affect. From the "cost" aspect, it discusses the influence of self-disclosure on bloggers' loss of face, privacy, and negative affect. The study then discusses the influence of these factors on bloggers' subjective well-being, along with the benefits and the costs resulting from blogging. Finally, it probes into how the individuals' intention to continuously blog and the perception of subjective well-being influence their continuous self-disclosure in blogs. As a whole, compared to "negative costs", the "positive benefits" obtained by bloggers from self-disclosure have greater influence on their perception of subjective well-being and stimulate their intention and behavior toward continuous self-disclosure in blogs.
机译：本研究旨在了解影响博主持续自披露的因素，从成本效益视角和自披露理论。从“福利”方面来看，它调查了自披露对博主的自尊，社会生活和积极影响的影响。从“成本”方面来看，它讨论了自披露对博主丧失面部，隐私和负面影响的影响。然后，该研究探讨了这些因素对博主主观福祉的影响以及博客产生的益处和成本。最后，它探讨了个人对博客中不断博客的意图以及对主观幸福感受的看法在博客中的持续自披露。总的来说，与“负成本”相比，来自自披露的博主获得的“积极福利”对他们对主观福祉的看法产生了更大的影响，并刺激他们在博客中持续自披露的意图和行为。

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