The Probe of The Possibility of Establishing Native Toy Brands

机译：建立本土玩具品牌可能性的探讨

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In China, 30% of the total population is the children. According to the statistics of the citizenry, 40% of the expenditure of the Chinese family is for the children, and the cost of toys is big part of it. Now in Chinese markets, there is almost no famous Chinese brand of toys, but the copies of western designs or western brands. The thesis is to discuss the possibility of founding Chinese famous brands of toys based on the characters of business culture of brands, the psychic factors of children, the sources of native culture and the effect of foreign products of toys.

机译：在中国，30％的人口是儿童。根据公民的统计数据，中国家庭支出的40％是儿童，玩具的成本是它的大部分。现在在中国市场，几乎没有着名的中国品牌玩具，而是西方设计或西方品牌的副本。论文是讨论基于品牌商业文化的特征，儿童的心灵因素，当地文化来源以及玩具外国产品的影响，讨论了建立中国知名品牌的玩具。

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《International Conference on Computer-Aided Industrial Design Conceptual Design》|2010年||共3页
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作者
Xu Li; Feng He;
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原文格式 PDF
正文语种
中图分类 TH122.5-53;
关键词
Chinese brands of toys; The sources of native culture; Business culture;

机译：中国品牌的玩具;原生文化来源;商业文化;

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The Probe of The Possibility of Establishing Native Toy Brands

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