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The Relationship Between Country Image Building and Industrial Upgrading: China’s Apparel Industry Upgrading Perspective

机译：国家形象建设与产业升级的关系：中国服饰产业升级视角

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摘要

Country image, dimensioned by innovation, workmanship, design and prestige has become one of the competitive sources when products are sold in global markets. The paper examines the relationship between country image building and industrial upgrading, and explores ways to establish country image through apparel industrial upgrading efforts such as process upgrading, product upgrading, functional upgrading and inter-sectoral upgrading. Apparel industry is characterized by global production and regional clustering. Firms in China should leverage their linkages of global production networks to improve design, marketing and innovation capabilities. At the same time big firms in China should integrate domestic apparel clusters into entire value chain and produce for internal markets. Successful apparel industrial upgrading in China will lead to country image building which helps Chinese brands go global.
机译：国家形象，由创新，工艺，设计和声望的尺寸已成为产品在全球市场销售的竞争来源之一。本文研究了国家形象建设和工业升级之间的关系，并通过服装工业升级工作探讨了建立国家形象，如过程升级，产品升级，功能升级和跨部门互换。服装行业的特点是全球生产和区域聚类。中国的公司应利用全球生产网络的联系，提高设计，营销和创新能力。与此同时，中国的大公司应将家庭服装集群整合到整个价值链中，为内部市场生产。中国成功的服装工业升级将导致国家形象建设，帮助中国品牌成为全球。

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