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Effects of peer influence, satisfaction and regret on Car Purchase Desire

机译：同伴影响，满意度和遗憾对汽车购买欲望的影响

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Car ownership levels are increasing rapidly in developing countries, leading to unsustainable developments. Following previous research, we suggest that peer influences are important determinants of desires to purchase cars. Using data from 134 undergraduate students who own a car from Bandung, Indonesia, this study constructs through principal component analysis four groups that partly explain the desire to trade in one's current car to a better one: Friends, Commercial, Siblings and Parents. These four factors, along with the degree of satisfaction and regret of having bought one's current car, are used in correlation analysis to determine their correlations with the desire to purchase a different car. Our results suggest that the influence of siblings is a significant determinant. We discuss that this might highlight the importance of peers in car purchase decision.
机译：发展中国家的汽车所有权水平正在迅速增加，导致不可持续发展。在以前的研究之后，我们建议对同伴的影响是购买汽车欲望的重要决定因素。使用来自印度尼西亚万隆的134名本科学生的数据，通过主要成分分析四组，部分解释了一个人目前的汽车愿望更好：朋友，商业，兄弟姐妹和父母。这四个因素以及购买了一个目前汽车的满意度和遗憾，用于相关分析，以确定其与购买不同车的愿望的相关性。我们的结果表明，兄弟姐妹的影响是重要的决定因素。我们讨论这可能突出了同行在汽车购买决定中的重要性。

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