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外文会议>AMA Summer Educators Conference
>FROM INNOVATIVE AND MARKETING CAPABILITIES TO FIRM PERFORMANCE: EMPIRICAL COMPARISON ON DIFFERENT PATHS IN TWO EMERGING NATIONS
【24h】
FROM INNOVATIVE AND MARKETING CAPABILITIES TO FIRM PERFORMANCE: EMPIRICAL COMPARISON ON DIFFERENT PATHS IN TWO EMERGING NATIONS
In response to the growing research needs in emerging markets and caution on the gap in relevant studies, this research empirically tested distinct influence of two critical capabilities: innovative capability (IC) and marketing capability (MC) in two emerging nations at different development level. By investigating the detailed paths from strategic orientations through both or either of IC and/or MC to firm performance in China and Korea, the authors attempt to provide a longitudinal guideline on how firms transform resource set requirements to obtain competitive advantages as their economies progress.
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