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首页> 外文会议>AMA Summer Educators Conference >BRANDING HIGHER EDUCATION THROUGH PSAS: PRODUCING GLOBAL CITIZENS FOR THE 21st CENTURY
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BRANDING HIGHER EDUCATION THROUGH PSAS: PRODUCING GLOBAL CITIZENS FOR THE 21st CENTURY

机译：通过PSA品牌高等教育：21世纪生产全球公民

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摘要

While prices for advertising time during college athletics continue to rise, the custom of networks allotting a single ad unit to each of the competing schools has remained in place. Most college sport fans have grown accustomed to seeing these thirty second Public Service Announcements (PSAs) sprinkled in among the clutter of Fortune 500 marketers. The placement of these PSAs in such prominent media, adjacent to Madison Ave produced commercials has forced American universities to invest substantial resources in the creation of these videos, which is justified by the free exposure provided through this valuable airtime. Recent reports estimate that nearly a quarter of the U.S. population follows college football regularly (Silver 2011), thus making the audience for these PSAs extremely diverse, unlike the majority of institutional communications which are clearly targeted at potential students or alumni.
机译：虽然大学田径运动期间的广告价格继续上升，但是将单一广告单位分配给每个竞争学校的网络的习俗已经保持在位。大多数大学体育粉丝习惯于看到这些三十间公共服务公告（PSAS）洒在财富500强营销人员的杂乱中。在麦迪逊Ave的麦迪逊Ave等突出媒体中将这些PSA的安置已迫使美国大学在创建这些视频中投资大量资源，这是通过这一宝贵通话时间提供的自由曝光是合理的。最近的报告估计，近四分之一的美国人口定期遵循大学橄榄球（2011年），从而使这些P​​SA的受众极其多样化，与大多数体制沟通，这些沟通明确针对潜在的学生或校友。

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