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CONFORMITY, UNIQUENESS, AND SOCIAL CLASS MOBILITY: CONSUMER SELF IDENTITY IN THE YARD

机译:符合性,独特性和社会阶层移动:院子里的消费者自我认同

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The present study examines the conceptual and empirical links between two psychological traits - social conformity and the need for uniqueness - and the sociological constructs of social class and social mobility. Using depth interviews with consumers drawn from the working, lower middle, middle, upper middle and lower upper social classes about their yards, we learned that the need for uniqueness is not necessarily limited to persons having higher social status and that the motive of social conformity extends across the social class spectrum. Theoretical discussion invokes Veblen's historical notions of conspicuous consumption and status display to link the psychological and sociological aspects of symbolic consumption
机译:本研究探讨了两个心理特征 - 社会符合性与唯一性的需求与社会阶层和社会流动性的社会学构建之间的概念和实证联系。利用从工作,下部中间,中部,中部和下部上下社交班的消费者的深度访谈,我们了解到,对唯一性的需求并不一定限于具有更高社会地位的人以及社会符合性的动机延伸到社会级别谱。理论讨论援引Veblen的历史概念的显着消费和地位显示,以将象征性消费的心理和社会学方面联系起来

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