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外文会议>AMA Summer Educators Conference
>MARKET ORIENTATION AND BUSINESS PERFORMANCE IN MNC FOREIGN SUBSIDIARIES: THE MODERATING EFFECTS OF INTEGRATION AND RESPONSIVENESS
【24h】
MARKET ORIENTATION AND BUSINESS PERFORMANCE IN MNC FOREIGN SUBSIDIARIES: THE MODERATING EFFECTS OF INTEGRATION AND RESPONSIVENESS
Although there is a growing body of empirical evidence to attest for market orientation's positive impact on business performance, several researchers have reported nonsignificant or even negative effects for this association. On the other hand, little research has examined the impact of market orientation on the business performance of multinational corporatipn's foreign subsidiaries despite the multinational companies' dominance in many industrial sectors in many countries. In the field of multinational subsidiary management, there is also a need to examine the impact of integration and responsiveness on MNC subsidiaries' strategies.
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