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THE DIFFERENTIAL EFFECT OF INTERNET TRUSTMARK SOURCE: AN EXPLORATORY STUDY OF KOREAN AND U.S. CONSUMERS

机译：互联网信托标准的差异效果：韩国和美国消费者的探索性研究

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Based on trust in e-commerce and third-party endorsements as theoretical backgrounds, an exploratory study is undertaken to investigate the source influence of Internet trustmarks for both Korean and U.S. consumers. In a between subjects experiment an Internet trustmark source is manipulated (e.g., governmental affiliated organization, industry experts, and typical consumer reviewers) in order to determine whether or not the trustmark source can influence perceptions of three important constructs (i.e., firm-specific trust, the product being advertised, and purchase intentions) of interest to Internet business in regards to Korean and US consumers.

机译：基于对电子商务和第三方认可的信任作为理论背景，开展了一个探索性研究，以调查韩国和美国消费者的互联网信托标准的来源影响。在A之间的主题实验中，互联网受托来源被操纵（例如，政府附属组织，行业专家和典型的消费者审阅者），以确定受托来源是否可以影响对三个重要构建的看法（即，特定于公司的信托在韩国和美国消费者方面，互联网业务的兴趣宣传的产品，并购买意图。

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《AMA Summer Educators Conference》|2013年||共1页
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Sohyoun Shin; K. Damon Aiken; Vincent J. Pascal;
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中图分类市场调查;
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THE DIFFERENTIAL EFFECT OF INTERNET TRUSTMARK SOURCE: AN EXPLORATORY STUDY OF KOREAN AND U.S. CONSUMERS

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