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首页> 外文期刊>International Journal of Consumer Studies >Religiosity and consumers' use of product information source among Korean consumers: an exploratory research
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Religiosity and consumers' use of product information source among Korean consumers: an exploratory research

机译:韩国消费者的宗教信仰和消费者对产品信息源的使用:一项探索性研究

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摘要

In response to the lack of research on the impact of religion on consumer behaviour, this study investigates how consumers' use of various product information sources can differ depending on their levels of religiosity (high, low and none). Data were collected from Korean consumers in Korea. The findings from data analyses indicate that the usages of product information sources among Korean consumers generally vary based upon their levels of religiosity. Limitations and suggestions for future research to further understand the effects of religiosity on consumer behaviour were addressed.
机译:由于缺乏关于宗教对消费者行为影响的研究,本研究调查了消费者对各种产品信息源的使用如何根据其宗教信仰程度(高,低和无)而有所不同。数据是从韩国的韩国消费者那里收集的。数据分析的结果表明,韩国消费者对产品信息源的使用通常会根据他们的宗教信仰程度而有所不同。提出了进一步研究的局限性和建议,以进一步了解宗教信仰对消费者行为的影响。

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