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首页> 外文会议>AMA Summer Educators Conference >THE HOFSTEDE PARADOX: FACT OR FICTION?
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THE HOFSTEDE PARADOX: FACT OR FICTION?

机译：Hofstede Paradox：事实或虚构？

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The marketing and business literatures seem to be generally beset by two opposing errors in regards to their conceptualizations and handling of the culture concept. On the one hand, it is treated anecdotally. On the other hand, culture is represented in terms of a fixed number of "dimensions." These dimensions are usually theory-based measures of indices for which methodological rigor is stressed. Each culture characterized by such dimensions is represented by a unique configuration of the indices. These configurations are then interpreted as having implications for strategic and/or consumer behavior. The most widely used characterization of culture of this type is Hofstede's familiar five dimensions.
机译：营销和商业文献似乎在他们的概念化和文化概念的处理方面普遍存在两个反对错误。一方面，它是缺乏治疗的。另一方面，文化以固定数量的“维度”表示。这些尺寸通常是基于理论的索引措施，其中压力了方法学严格。其特征在于这种尺寸的每个培养物由索引的独特配置表示。然后将这些配置解释为对战略和/或消费者行为的影响。最广泛使用的这种类型的培养表征是Hofstede熟悉的五个维度。

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