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SELF-OTHER DIFFERENCES IN PURCHASE UNCERTAINTY AND CONTINGENT DECISION STRATEGIES

机译:购买不确定性和或有决策策略的自我其他差异

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摘要

Your customer wants to make a purchase but is uncertain how to proceed. How best should your frontline employee proceed? Findings from this exploratory investigation suggest that the employee's strategy should depend on whether the ultimate recipient of the purchase is the customer or another person.
机译:您的客户想要购买,但不确定如何继续。您的前线员工是否会如何最好?从这个探索性调查中的调查结果表明,员工的战略应该取决于购买的最终接受者是否是客户或其他人。

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