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101 PEOPLE LIKE THIS: EVALUATING THE FACEBOOK MESSAGE STRATEGY EFFECTIVENESS OF FORTUNE 500 COMPANIES

机译：这样的人：评估财富500强公司的Facebook消息策略效果

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Marketers allocate a substantial amount of their resources to word-of-mouth (WOM) communication. A sizeable amount of this spending is being diverted to social networks and online communities due to their increasing popularity, reach and potential impact on marketing outcomes. WOM marketing is considered to be a powerful and effective marketing strategy that is replacing and augmenting traditional media communications.

机译：营销商将大量资源分配给口口（WOW）沟通。由于其日益普及，覆盖范围和潜在对营销结果的影响，相当大量的这一支出被转移到社交网络和在线社区。 WOW营销被认为是一种强大而有效的营销策略，正在更换和增强传统媒体通信。

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《AMA Summer Educators Conference》|2013年||共2页
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Kunal Swani; George R. Milne; Brian P. Brown;
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中图分类市场调查;
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4. 101 PEOPLE LIKE THIS: EVALUATING THE FACEBOOK MESSAGE STRATEGY EFFECTIVENESS OF FORTUNE 500 COMPANIES [C] . Kunal Swani, George R. Milne, Brian P. Brown AMA Summer Educators Conference . 2013

机译：这样的人：评估财富500强公司的Facebook消息策略效果
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101 PEOPLE LIKE THIS: EVALUATING THE FACEBOOK MESSAGE STRATEGY EFFECTIVENESS OF FORTUNE 500 COMPANIES

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