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首页> 外文会议>European Conference on Information Warfare and Security >The Strategic Communication of Russia, China and the USA in Latin America: War or Peace?
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The Strategic Communication of Russia, China and the USA in Latin America: War or Peace?

机译：俄罗斯，中国和美国在拉丁美洲的战略沟通：战争或和平？

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The new strategic goals and priorities, together with the growing reorientation of many Latin American countries in their political, military, business and cultural ties has a communication dimension. It is doubtful whether modern Russian weapons are much more competitive on Latin American markets than in the times of prosperity of the Soviet Union, or Chinese IT products are much better than their US equivalents. In the myriad of socio-economic, geopolitical factors of the mentioned changes the efficiency of the strategic communication of three countries in the region is one of the key factors in helping to define the region. In the present paper using the methods of comparative and content analysis we try to accentuate the differences and highlight the peculiarities of strategic communication of the USA, Russia and China in Latin America in the 21~(st) century. How do these powers formulate their key objectives and strategies in the region, develop awareness of their national brands in the local audiences, ensure that those brands fulfill their promises and expectations? What are their main advantages and weaknesses in realization of strategic communication in the region? The efficiency of strategic communications as means of ensuring collaboration is negligible in case of strategic interests and goals mismatching drastically. In this case, strategic communication inevitably becomes a tool for information warfare. There should be no illusions cherished of the contrary situation. That is why compromises are essential, as well as searching for. ways to combine interests. Strategic communication can be very fruitful for the creation of a climate that is useful for such a search, but it can aggravate the situation as well. To a certain extent, strategic communication itself is an important (and partly autonomous) factor of rapprochement or estrangement of the parties, and it is vital to ensure that it serves the accomplishment of the first task. Such a program of joint optimization of strategic communication in the region is completely impossible to implement in the circumstances of growing tension between Russia and China on the one hand, and the USA on the other. There is a need for a serious, revolutionary at its core economic, technological, social and political shifts in the three countries with consideration to their national peculiarities. This is the common interest in order to overcome the threat of a new world war and to provide conditions for a democratic and progressive development of mankind. The strategic communication of the countries will have to deal with ongoing theoretical and practical problems of further alignment of "words and deeds" in the real policy. It should make strategic communication overcome its largely propagandistic level and become not only an element of communication support of foreign policy, but even more of an equal part of foreign policy management, with the appropriate set of tools of communication management, i.e. of professional people management via communications.
机译：新的战略目标和优先事项以及许多拉丁美洲国家在政治，军事，商业和文化领带中不断增长的重新定位具有沟通维度。如果现代俄罗斯武器在拉丁美洲市场比在苏联的繁荣时期比在苏联的繁荣时期更具竞争力，那么令人怀疑的是，中国IT产品远远得比于美国的等同物好。在社会经济的无数，所提到的地缘政治因素的变化中，该地区三国战略沟通的效率是帮助定义该地区的关键因素之一。在本文中，使用比较和内容分析的方法，我们试图强调21〜（ST）世纪拉丁美洲的美国，俄罗斯和中国战略沟通的差异和突出的差异。这些权力如何制定其在该地区的主要目标和策略，在当地受众中提高对国家品牌的认识，确保这些品牌履行其承诺和期望？他们在该地区战略沟通方面的主要优势和缺点是什么？战略通信的效率是确保协作的手段可忽略不计，因为在战略利益和目标中令人震惊地不匹配。在这种情况下，战略沟通不可避免地成为信息战的工具。应该没有幻想珍惜相反情况。这就是为什么妥协是必不可少的，以及搜索。结合兴趣的方法。对于为这种搜索有用的气候，战略沟通可以非常富有成效，但它也可以加剧这种情况。在一定程度上，战略沟通本身是缔约方的重要性或疏远的重要（以及部分自主的）因素，并且确保其提供第一项任务的成就至关重要。这种联合优化该地区的联合优化计划是完全不可能在俄罗斯和中国在俄罗斯和中国之间的紧张局势的情况下实施的，而美国另一方面则无法实施。考虑到其国家特点，需要严重，革命的核心经济，技术，社会和政治转变。这是克服新世界大战威胁的共同兴趣，并为人类民主和逐步发展提供条件。各国的战略沟通将不得不应对实际政策中“言行”进一步对准的持续理论和实际问题。它应该使战略沟通克服其主要宣传水平，并不仅成为对外交政策的沟通支持的要素，甚至更多的外交政策管理的相同部分，具有适当的沟通管理工具，即专业人士管理通过通信。

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