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Research on Developing and Survival Strategies of University Journals in New Media Age

机译:新媒体年龄大学期刊发展与生存策略研究

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摘要

With the rapid development of science and technology, the new web-based digital media came into being. New media age posed a serious challenge to the survival and development of university journals. In order to improve the competitiveness of university journals, this paper analyzes the main reasons that influence the survival and development of university journals: low academic quality, excellent manuscript outflow, backward editing and publishing method, low editing and proofreading quality, long publishing period, timely information lag, closed running mode, low comprehensive quality of editors. This paper posed the developing and survival strategies of university journals in the new media age: intensifying topic selection and manuscript organization and trying to improve academic quality; reviewing carefully and checking academic quality; strengthen editing quality control and improving editing and proofreading quality; shortening publishing period and improving the timeliness of information; persisting in reform and innovation and broadening publicity channels; applying new media technologies and promoting the integrative development of university journals and new media; strengthening the editor group construction and improving the comprehensive quality of editors.
机译:随着科学技术的快速发展,新的基于网络的数字媒体存在。新媒体年龄对大学期刊的生存和发展构成了严峻挑战。为了提高大学学报的竞争力,本文分析了影响大学期刊求生存和发展的主要原因:高学术质量,优秀的稿件流出,落后编辑和出版方式,低编辑和校对质量,长期出版期,及时信息滞后,封闭运行模式,综合质量的编辑。本文提出了新媒体年龄的大学期刊的发展和生存策略:加强主题选择和稿件组织,并试图提高学术素质;仔细阅读和检查学术素质;加强编辑质量控制,提高编辑和校对质量;缩短出版期并提高信息的及时性;坚持改革和创新,宣传宣传渠道;应用新媒体技术,促进大学期刊和新媒体的综合发展;加强编辑集团建设,提高编辑全面素质。

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