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The Study on Model of Enterprise Customer Relationship Management

机译:企业客户关系管理模式研究

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摘要

Market competition is becoming increasingly fierce, resulting in customer-Enterprise Management Center began to shift to customers, and making customer resources become an important resource. How to dig and expand customer resources becomes the key to gain market advantage. If companies can establish closed mechanisms with the client for exchange of knowledge and sharing, and know timely information on customer and knowledge which customers get, which will no doubt make it close to market, dramatically improving the accuracy of decision-making and ability to compete in the market. The innovation of this paper mainly provide the readers with a concise but perfect customer knowledge management patter from the customer knowledge management idea, framework model of process design to technical analysis and improvement and the CRM appraisal system. These provide the theoretical basis for the study of knowledge management theory and practice, and also have a guiding role in knowledge management implementation.
机译:市场竞争变得越来越激烈,导致客户 - 企业管理中心开始转向客户,并使客户资源成为一个重要的资源。如何挖掘和扩展客户资源成为获得市场优势的关键。如果公司可以与客户建立封闭式机制以进行知识和共享,并了解有关客户和知识的及时信息,客户和知识将毫无疑问地靠近市场,大大提高了决策的准确性和竞争的能力在市场上。本文的创新主要为读者提供简洁但完善的客户知识管理模式,从客户知识管理理念,工艺设计框架模型和技术分析和改进和CRM评估系统。这些为知识管理理论和实践研究提供了理论依据,并且在知识管理实施中也具有指导作用。

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