At present, the tourism industry is developing rapidly, and global tourism has become a new stage of tourism development. As a famous tourist province, Heilongjiang Province should increase its development and attention to global tourism. Therefore, how to properly combine the whole world tourism and festival activities requires a comprehensive study from the theoretical level to the practical field. This paper takes Heilongjiang Province as a case study, and uses literature collection, summarization and other research methods to discuss the whole world tourism in Heilongjiang Province, in order to promote the sustainable development of festival tourism in Heilongjiang Province.
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