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Research on the tourism industry transformation of the northwest region of Yunnan Province from the perspective of extension marketing theory

机译：延伸营销理论视角下云南省西北地区旅游业转型研究

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摘要

This paper mainly in northwest Yunnan as an example, discussing the mode of the tourism industry transformation and upgrading, Core content is the extension of marketing theory to specific guidance and application of northwest yunnan tourism industry on the basis of the five contents of extension marketing theory, from five aspects to promote the transformation and upgrading of the tourism industry development in northwest yunnan. This paper is a research project of the Yunnan Provincial Department of education scientific research fund in 2015, the project number is 2015Y508.
机译：本文主要以西北云南为例，讨论旅游业的模式转型和升级模式，核心内容是延长云南西北地区延长营销理论的五份云南旅游业的特定指导和应用的营销理论。从五个方面来推动云南西北部旅游业发展的转型和升级。本文是2015年云南省教育科学研究基金的研究项目，项目编号为2015年。

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