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首页> 外文会议>Asia Tourism Forum >The Influence of Packaging Towards The Purchase Decision of Travel Packages in Bale Seni Barli-Kota Baru Parahyangan - Pengaruh Packaging Terhadap Keputusan Pembelian Paket Wisata Seni di Bale Seni Barli-Kota Baru Parahyangan
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The Influence of Packaging Towards The Purchase Decision of Travel Packages in Bale Seni Barli-Kota Baru Parahyangan - Pengaruh Packaging Terhadap Keputusan Pembelian Paket Wisata Seni di Bale Seni Barli-Kota Baru Parahyangan

机译：包装对旅行套餐购买决定的影响Barli-New City Parahyangan - 包装对购买艺术旅游套餐的决定，Barli-New City Parahyangan

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West Java has many potential tourist attractions, began to develop at this time, such as natural attractions, artificial, cultural, culinary, and special interest. One tourist attraction that develop nowadays is art tourist destination. Its development can be seen in Bandung, Bandung Regency, and West Bandung Regency. Bale Seni Barli-Kota Baru Parahyangan is one of the art tourist destination in West Bandung Regency, this destination offers a variety of activities which is workshop for tourists. In order to increase the visitor, the management of Bale Seni Barli-Kota Baru Parahyangan offers a tour packages (packaging) with the main target are education institutions such as kindergarten, elementary, junior high, and high school. Related to the matter so that the research about the influence packaging towards the purchase decision of tour packages to student tourists, in order to obtain findings on the effect of packaging consisting of or demand generators include attractions, provide value to the customer, consistent quality and compatibility, be well planned and coordinated, distinctive customer benefits, and covers all the details on purchasing decisions tour packages to student travelers Bale Seni Barli-Kota Baru Parahyangan. The research used descriptive verification type and the method used is an explanatory survey using an ordinal scale. The population in this research are educational institutions with the sample size using the formula of Slovin, thus obtained a sample of 42 respondents. The sampling technique used is sample random sampling and data analysis technique used is multiple regression analysis. Based on the results of the variables studied, showing that the effect of packaging on purchase decisions outbound tour packages for 79,9%, while the remaining 20,1% is influenced by other variables not examined in this study, such as the quality ofproducts and promotions.
机译：西爪哇省有许多潜在的旅游景点，在此时开始发展，如自然景点，人工，文化，烹饪和特殊兴趣。现在发展的旅游景点是艺术旅游目的地。它的发展可以在万隆，万隆丽晶和西万通丽晶中看到。 Bale Seni Barli-Kota Baru Parahyangan是该目的地西万隆丽晶的艺术旅游目的地之一，提供了各种活动，该活动是游客的研讨会。为了增加访客，Bale Seni Barli-Kota Baru Parahyangan的管理提供了一个主要目标的旅游套餐（包装）是幼儿园，小学，初中和高中等教育机构。与此事相关的是，对学生游客的对旅游套餐的购买决定的影响，以获得对由或需求发生器组成的包装效果的调查，为客户提供价值，符合客户的价值，提供一致的质量和兼容性，精心规划和协调，独特的客户福利，并涵盖了向学生旅游购买决策旅游套餐的所有细节Bale Seni Barli-Kota Baru Parahyangan。使用描述性验证类型的研究是使用序列级的解释性调查。本研究中的人口是使用Slovin公式的样品大小的教育机构，从而获得42名受访者的样品。所用的采样技术是样本随机采样和使用的数据分析技术是多元回归分析。基于所研究的变量的结果，表明包装对购买决策的影响出境旅游套餐79.9％，而剩余的20,1％受此研究中未审查的其他变量的影响，例如产品的质量。和促销。

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