首页> 外文会议>Winter Marketing Academic Conference >Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products: A Field Experiment

【24h】

Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products: A Field Experiment

机译：消费者购买令人尴尬产品的代价高昂的价格折扣和无成本广告呼吁：一个现场实验

获取原文

页面导航

摘要
著录项
相似文献
相关主题

摘要

What are the effects of advertising and price incentives on consumer purchase of embarrassing products? What is the relative effectiveness of costly economic levers (e.g., price discount) versus costless behavioral levers (e.g., framing of ad messages)? How are these effects moderated by consumer and environmental factors (e.g., gender and store crowding)?

机译：广告和价格激励对消费者购买令人尴尬的产品的影响是什么？昂贵的经济杆（例如，价格折扣）与成本行为杠杆（例如，广告框架）的相对有效性是什么？消费者和环境因素（例如，性别和储存挤在一起），这些效果如何进行调节

著录项

来源
《Winter Marketing Academic Conference》|2017年|1 v. (various pagings)|共3页
会议地点
作者
Yiping Song; Guiyang Xiong; Xueming Luo;
展开▼
作者单位

展开▼
会议组织
原文格式 PDF
正文语种
中图分类市场;
关键词
embarrassing products; advertising; price discount; field experiment;

机译：令人尴尬的产品;广告;价格折扣;现场实验;

相似文献

外文文献
中文文献
专利

1. Effect of Celebrity Endorsements on Consumer Purchase Intentions: Advertising Effect and Advertising Appeal as Mediators [J] . Jau-Shyong Wang, Yen-Fen Cheng, Yi-Ling Chu Human Factors and Ergonomics in Manufacturing & Service Industries . 2013,第5期

机译：明星代言对消费者购买意愿的影响：广告的效果和作为调解人的广告吸引力
2. Empirical Research on How Product Advertising, Time Pressure and the Discount Rate Effect on the Sales of Products in Online Group Purchase [J] . Yanbin Liu, Wei Liu, Ping Yuan, Procedia Computer Science . 2016,第1期

机译：在线团购中产品广告，时间压力和折扣率对产品销售影响的实证研究
3. Single Discount or Multiple Discounts? Effects of Price Promotion Framing Messages on Online Consumer Purchase Intention [J] . Yi-Fen Chen, Ruo-Chi Cheng International journal of technology and human interaction . 2019,第1期

机译：一次折扣还是多次折扣？价格促销框架消息对在线消费者购买意愿的影响
4. Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products: A Field Experiment [C] . Yiping Song, Guiyang Xiong, Xueming Luo Winter Marketing Academic Conference . 2017

机译：消费者购买令人尴尬产品的代价高昂的价格折扣和无成本广告呼吁：一个现场实验
5. Third-party organization endorsement of products: An advertising cue affecting consumer pre-purchase evaluation of goods and services. [D] . Dean, Dwane Hal. 2000

机译：第三方组织对产品的认可：影响消费者对商品和服务的购买前评估的广告提示。
6. What Are the Main Drivers of Young Consumers Purchasing Traditional Food Products? European Field Research [O] . George Vlontzos, Leonidas Kyrgiakos, Marie Noelle Duquenne 2018

机译：年轻消费者购买传统食品的主要驱动力是什么？欧洲田间研究
7. Empirical Research on How Product Advertising, Time Pressure and the Discount Rate Effect on the Sales of Products in Online Group Purchase [O] . Liu Yanbin, Liu Wei, Yuan Ping, 2016

机译：在线团购中产品广告，时间压力和折扣率对产品销售影响的实证研究

Costly Price Discounts and Costless Advertising Appeal for Consumer Purchases of Embarrassing Products: A Field Experiment

摘要

著录项

相似文献

相关主题

期刊订阅