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How to create a Chinese-style local clothing brand?

机译:如何创建中式本地服装品牌?

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摘要

Since the rapid development of social economy, many local apparel companies have begun to focus on brand development, and Chinese elements have also become the starting point for some local companies to shape their brand image. However, in the development process, how to rationally use the unique image of the Chinese brand fullness brand, how to organically combine Chinese elements and brand image, corporate image, product personality is now the enterprise is facing problems. The purpose of this article is to do some analysis of the current status of local apparel brands, and put forward some development suggestions for local apparel brands that want to build Chinese characteristics.
机译:自社会经济的快速发展以来,许多当地服装公司已经开始关注品牌发展,中国元素也成为一些当地公司塑造品牌形象的起点。 但是,在发展过程中,如何合理地利用中国品牌丰富品牌的独特形象,如何有机地结合中国元素和品牌形象,企业形象,产品个性现在是企业面临的问题。 本文的目的是对当地服装品牌的现状进行一些分析,并提出了对想要建立中国特色的当地服装品牌的一些发展建议。

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