• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Research and Innovation Summit >Perception of Employees of industries in Malaysia on Corporate Sustainability in Affecting Customer Confidence and Loyalty: A Case Study
【24h】

Perception of Employees of industries in Malaysia on Corporate Sustainability in Affecting Customer Confidence and Loyalty: A Case Study

机译：马来西亚行业员工对影响客户信心和忠诚度的企业可持续性的看法：案例研究

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

This paper aims to study the perception of the employees of industries in Malaysia on their companies in applying corporate sustainability as a concept in creating an ethical brand that strengthen consumer confidence and loyalty. A set of eleven questions is developed in a survey based on two themes i.e 'corporate sustainability as a concept in creating an ethical brand that strengthen consumer confidence and loyalty' and 'reasons for businesses to incorporate sustainability concepts in their operations' to study the employees' perception on the company's sustainable business practices in their companies. The targeted respondents are randomly selected employees from 20 manufacturing companies and training services in Malaysia. The data obtained is analyzed and commented using spreadsheet analysis on the frequency and relative importance value. The results show good perception on their company's sustainable business practices in becoming an ethical brand with the shared values' of Malaysia being a country which supports Sustainable Development Goal initiatives (SDGs). The study also shows employees' perception on reasons for businesses to incorporate sustainability concepts in their operations are in line with the concepts in Sustainable Development (SD) of which economic aspects as the strongest perceived reason. The findings indeed support future research in transforming Malaysia's own domestic economy to a more sustainable direction.
机译：本文旨在研究马来西亚雇员对其公司在将企业可持续发展应用于创造伦理品牌的概念方面的员工的看法，以加强消费者信心和忠诚度。一套11个问题是在一个基于两个主题的调查中开发的，即“企业可持续性作为创造一个伦理品牌的概念，以加强消费者信心和忠诚度”以及企业在他们的运营中纳入可持续发展概念的原因，以研究员工'对公司的可持续商业行为的看法。目标受访者随机选择了来自马来西亚的20家制造业公司和培训服务的员工。通过对频率和相对重要性值的电子表格分析进行分析和评论所获得的数据。结果表明，良好的对符合马来西亚共同价值观的伦理品牌的良好看法，成为马来西亚的共同价值观，是一个支持可持续发展目标举措的国家（SDGS）。该研究还表明，员工对企业的理由纳入其业务的可持续发展概念的看法符合可持续发展（SD）的概念，其中经济方面是最强烈的感知原因。调查结果确实支持将来转变马来西亚自己的国内经济转变为更可持续的方向的研究。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号