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Research on the Improvement Paths of Shaanxi Cultural Industry Competitiveness Based on SWOT Analysis

机译:基于SWOT分析的陕西文化产业竞争力改进路径研究

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摘要

As a major province of cultural resources, Shaanxi has historical and cultural resources which cannot be compared with other provinces and cities in China. However, its competitive advantage is weaker than that of other developed provinces. The article draws SWOT matrix analysis of Shaanxi cultural industry development, to clear the advantages, disadvantages, opportunities and challenges of Shaanxi cultural industry, then explore how to cultivate and enhance competitiveness of Shaanxi cultural industry.
机译:作为一个主要的文化资源省,陕西拥有历史文化资源,与中国其他省市不能相提并论。然而,其竞争优势比其他开发省份较弱。本文借鉴了陕西文化产业发展的SWOT矩阵分析,清楚陕西文化产业的优势,缺点,机遇和挑战,然后探索如何培养和提升陕西文化产业的竞争力。

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