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首页> 外文会议>SPE Health, Safety, Security, Environment, Social Responsibility Conference - North America >Water Use in the Oil and Gas Industries: An Evaluation of Best Practices for Communicating with Scientists, Policymakers, and the Public
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Water Use in the Oil and Gas Industries: An Evaluation of Best Practices for Communicating with Scientists, Policymakers, and the Public

机译：石油和天然气行业的用水：评估与科学家，政策制定者和公众沟通的最佳实践

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摘要

Onshore unconventional oil and gas production has prompted concerns about water use and related potential negative outcomes. For industry, receiving and maintaining social license to operate depends on good communication, particularly about controversial issues like water in the oil and natural gas industries. This study presents results from interviews with experts from different backgrounds who communicate about water as it relates to oil and natural gas to investigate: what are best practice strategies to communicate about water in oil and natural gas, and what can industry learn from current practice Focusing on the United States midcontinent and using snowball sampling, we collected information from people from different backgrounds, career stages, and sectors—including industry, legislators, regulators, academics, and journalists—about their strategies and advice. We then interviewed community members in the Eagle Ford Shale in Texas about their communication strategies and how they perceive communications for which they are the audience, with the goal of determining what strategies are most effective. Results indicate that experts communicate in many ways—meetings, presentations, workshops and town halls, publications, emails, videos, and digital media. While experts prioritize face-to-face transmissive interactions, community members prefer face-to-face exchanges supported by verifiable printed information due to distrust of many expert communicators. Defining successful communication is difficult, though, and communication training is rare. Technical or scripted answers to emotional concerns are not always accepted by audiences, though they might be prioritized by companies interested in consistent messaging. The results of our interviews indicate that industry communicators should use clear definitions, build trusting relationships, approach diverse audiences, and be open to feedback and true exchange. The results of this study should aid industry in communicating with concerned community members, academics, journalists, and policymakers about water use in oil and gas operations. Results might translate to communicating about other controversial environmental topics, as well.
机译：陆上非传统石油和天然气生产促使对水使用和相关潜在的负面结果的担忧。对于行业，接受和维护社会许可证的运作取决于良好的沟通，特别是对石油和天然气行业的水有争议的问题。本研究提出了与来自不同背景的专家采访的结果，他们与石油和天然气涉及石油和天然气进行调查：如何在石油和天然气中沟通水域的最佳实践策略，以及工业从目前的实践重点学习什么在美国中间地区和使用雪球抽样中，我们从不同背景，职业阶段和行业的人们收集来自不同背景，职业阶段和监管机构，学者和记者的信息 - 关于他们的战略和建议。然后，我们在德克萨斯州的Eagle Ford页岩中采访了社区成员，了解他们的沟通战略以及他们如何感知他们是观众的通信，目标是确定最有效的策略。结果表明，专家以多种方式沟通 - 会议，演示，研讨会和城镇音乐厅，出版物，电子邮件，视频和数字媒体。虽然专家优先考虑面对面的透射互动，但由于对许多专家沟通者的不信任，社区成员更喜欢通过可验证的印刷信息支持的面对面交换。然而，定义成功的沟通是困难的，而且沟通培训很少见。观众并不总是被观众所接受的技术或脚本的答案，尽管他们可能是对一致消息感兴趣的公司优先考虑。我们采访的结果表明，行业沟通者应该使用明确的定义，建立信任关系，接近不同的受众，并开放到反馈和真实交流。本研究的结果应帮助涉及有关社区成员，学者，记者和政策制定者关于石油和天然气业务的用水的沟通。结果可能转化为沟通其他有争议的环境主题。

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