• 主题
高级搜索  >
历史搜索 清空历史
首页> 外文会议>International Conference on Humanities Science, Management and Education Technology >Influencing Factors of Online Shopping for Young Consumers based on SEM Model
【24h】

Influencing Factors of Online Shopping for Young Consumers based on SEM Model

机译：基于SEM模型的年轻消费者在线购物的影响因素

获取原文
页面导航
  • 摘要
  • 著录项
  • 相似文献
  • 相关主题

摘要

With the construction of "One Belt And One Road" in China, more and more people are beginning to participate in online consumption. However, the complexity of consumption in the online environment becomes the main reason for the network shopping. Based on the hypothesis model of brand image and service quality, this paper use factor analysis and structural equation model to verify the hypothesis. The results show that the brand image, service quality, technical security and logistics service of shopping platform can affect consumer trust and satisfaction. The risk perception of shopping also affects the willingness of consumption.
机译：随着中国“一带和一条道路”的建设，越来越多的人开始参与在线消费。然而，在线环境中消费的复杂性成为网络购物的主要原因。基于品牌形象和服务质量的假设模型，本文使用因子分析和结构方程模型来验证假设。结果表明，购物平台的品牌形象，服务质量，技术安全和物流服务可以影响消费者的信任和满足。对购物的风险感知也会影响消费的意愿。

著录项

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱：kefu@zhangqiaokeyan.com

京公网安备：11010802029741号 ICP备案号：京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有

  • 客服微信

  • 服务号