Research on the Dissemination Mode of Chinese Medicine Culture in Omni-media Era

机译：全媒体中药文化传播模式研究

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摘要

Chinese medicine culture is an important part of Chinese civilization and an important pillar of China's cultural soft power. At present, in the process of dissemination of Chinese medicine culture, there are problems such as boring content, solidified transmission ways and inadequate communication mechanisms. In omni-media era, the spread of Chinese medicine culture is full of opportunities and challenges. By constructing and analyzing a propagation mode, this paper puts forward some suggestions from the aspects of policies, technologies and talents, aiming at providing reference for the dissemination of Chinese medicine culture.

机译：中医文化是中国文明的重要组成部分，是中国文化软动力的重要支柱。目前，在中国医学培养的传播过程中，存在乏味含量，凝固的传输方式和通信机制不足之类的问题。在全媒体时代，中药文化的传播充满了机遇和挑战。通过构建和分析传播模式，本文提出了各方面的一些建议，旨在为传播中药文化提供参考。

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《International Conference on Humanities Science, Management and Education Technology》|2019年|828p|共6页
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作者
WU Qian; QIU Yinggui;
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中图分类 C93-53;
关键词
Dissemination of chinese medicine culture; Omni-media; Dissemination mode;

机译：传播中药文化;全媒体;传播模式;

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4. Research on the Dissemination Mode of Chinese Medicine Culture in Omni-media Era [C] . WU Qian, QIU Yinggui International Conference on Humanities Science, Management and Education Technology . 2019

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Research on the Dissemination Mode of Chinese Medicine Culture in Omni-media Era

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