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The Influence of Product Style on Consumer Satisfaction: Regulation by Product Involvement

机译：产品风格对消费者满意度的影响：产品参与调节

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摘要

In an era of product homogeneity, the improvement of industrial design is an effective way for companies to gain a competitive advantage. Product style is one of the most important indices with which to evaluate the design of the product, and it has a significant impact on consumer satisfaction. However, it may also have less of an effect due to consumers' familiarity with the product. Three measureable factors are examined in this paper to study how this arises: Product Involvement is used to measure consumers' familiarity with a product, Product Emotion is used to measure consumers' response to product style, and a Consumer Satisfaction Index is used to assess consumer satisfaction. The scale table was developed using smartphones; this empirical research involved 300 college students, with a questionnaire used to assess the regulatory role that product involvement plays in consumer satisfaction in response to product style. The results show that product style has a direct and positive effect on consumer satisfaction as well as a significant effect on the perceived quality and the expected quality of highly involved consumers' satisfaction. However, it had only a slight effect on consumer satisfaction in cases of low involvement.
机译：在产品均匀性的时代，工业设计的改善是公司获得竞争优势的有效方式。产品风格是评估产品设计的最重要指标之一，对消费者满意度有重大影响。然而，由于消费者对产品的熟悉程度，它也可能具有较少的效果。在本文中检查了三种可测量的因素，以研究这一问题：产品参与用于衡量消费者对产品的熟悉程度，产品情绪用于衡量消费者对产品风格的反应，以及消费者满意度指数用于评估消费者满足。比例表是使用智能手机开发的;该实证研究涉及300名大学生，用调查问卷来评估产品参与在消费者满意度响应产品风格的监管作用。结果表明，产品风格对消费者满意度具有直接和积极影响，以及对感知质量和高度涉及消费者满意度的预期质量的显着影响。然而，在低参与情况下，它对消费者满意度略有影响。

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