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首页> 外文会议>Summer AMA Conference >Developing Sustainable Innovation Capabilities: The Roles of Innovation Assets, Top Management Innovation Commitment, and Marketing Department Power
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Developing Sustainable Innovation Capabilities: The Roles of Innovation Assets, Top Management Innovation Commitment, and Marketing Department Power

机译：发展可持续创新能力：创新资产，最高管理创新承诺和营销部门的作用

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Executives, mid-level managers, stockholders, and academics from the fields of marketing, management, and economics often hold different perspectives of business strategy, but all would agree that innovation is critical to long-term financial success (Marketing Science Institute 2016). Scholarly interest in innovation dates back to the work of economist Joseph A. Shumpeter (Robertson 1967), and it remains an important topic in the business disciplines-as evidenced by the number of journals dedicated to innovation-specific knowledge (e.g., Journal of Product Innovation Management, R&D Management, Technovation). Likewise, executives from Henry Ford to Jeff Bezos have emphasized the role of innovation in their groundbreaking companies. Yet, despite widespread interest in this area, academics and practitioners still know relatively little about the processes that generate continuous innovation. The primary goal of this study is to examine how organizations achieve sustainable competitive advantage by creating continuous innovation capabilities from lower-order resources (or assets). We also examine the effects of managerial commitment and marketing department power on the relationship between innovation assets and innovation capability.
机译：从营销，管理和经济学领域的高管，中级管理人员，股东和学者往往具有不同的业务战略观点，但所有人都同意创新对长期财务成功（2016年营销科学学院）至关重要。创新的学术兴趣返回经济学家Joseph A. Shumpeter（Robertson 1967）的工作，并且仍然是商业学科的重要课题 - 这仍然是致力于创新特定知识的期刊数量（例如，产品杂志。创新管理，研发管理，技术）。同样，来自Henry Ford到Jeff Bezos的高管强调了创新在其开创性公司中的作用。然而，尽管对这一领域普遍兴趣，但学者和从业者仍然对产生不断创新的过程仍然相对较少。本研究的主要目标是通过从低阶资源（或资产）创造持续的创新能力，研究组织如何实现可持续的竞争优势。我们还研究了管理承诺和营销部门权力对创新资产与创新能力之间关系的影响。

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