Discussion on the Design of Film and Television Recessive Advertising

机译：浅谈电影和电视隐性广告的设计

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The development of TV advertising has brought considerable profits to many enterprises and merchants. Therefore, more and more advertisers have taken a fancy to the TV media, a platform that can create profits. Various forms of advertising affect the public all the time. However, the accumulation of TV commercials is seriously boring the eyes of consumers, and the advertising market is in urgent need of a new model of advertising. The emergence of recessive advertising has changed the perception of TV ads in the past, and gradually won the recognition and favor of advertisers. This paper takes the recessive advertising in the film and television works as an example to illustrate the design principle, characteristics and external expressions of the recessive advertising.

机译：电视广告的发展为许多企业和商家带来了相当大的利润。因此，越来越多的广告商已经对电视媒体进行了幻想，这是一个可以创造利润的平台。各种形式的广告一直影响公众。然而，电视广告的积累严重无聊消费者的眼睛，广告市场迫切需要新的广告模式。隐性广告的出现已经改变了过去的电视广告的看法，逐渐赢得了广告商的认可和青睐。本文采用电影和电视中的隐性广告，作为示例，以说明隐性广告的设计原理，特征和外部表达式。

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《International Conference on Art Studies: Science, Experience, Education》|2019年|825p|共3页
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作者
Yi Wen;
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中图分类 J0-53;
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Recessive advertising; Advertising design; Film and television;

机译：隐性广告;广告设计;电影和电视;

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机译：作者对“水晶宫电视台”，“广播之家-水晶宫电视台”链接的讨论作了答复。 ??????和频段I电视发射机的设计，特别是参考水晶宫的发射机。
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4. Discussion on the Design of Film and Television Recessive Advertising [C] . Yi Wen International Conference on Art Studies: Science, Experience, Education . 2019

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Discussion on the Design of Film and Television Recessive Advertising

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