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Research on Supply Chain Optimization Strategy of Clothing Retail Industry under the Background of Big Data

机译：大数据背景下服装零售业供应链优化策略研究

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摘要

Supply Chain Management plays an important role in business management. Big data technology provides a new solution for the operation and optimization of supply chain. By analyzing the shortcomings of the supply chain operation in the traditional clothing industry, combined with the practical application of big data technology in the retail industry, this paper proposes various strategies for optimizing the supply chain of the clothing retail industry under the background of the big data era, such as realizing product traceability and accurate marketing, improve supply chain response speed and collaboration capabilities, achieve intelligent sub-storage, improve end-of-delivery efficiency, etc., in order to provide reference for the apparel retail industry to improve competitiveness.
机译：供应链管理在业务管理中发挥着重要作用。大数据技术为供应链的运行和优化提供了一种新的解决方案。通过分析传统服装行业供应链运行的缺点，结合大型数据技术在零售业中的实际应用，本文提出了各种策略，以优化零售业在大型背景下的零售业供应链数据时代，如实现产品可追溯性和准确的营销，提高供应链响应速度和合作能力，实现智能子存储，提高交付终端等，以便为服装零售业提供参考竞争力。

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