Research on product harm crisis attributes influence on horizontal spillover effect - The moderating effects of product similarity and corporate reputation

机译：产品危害危机的研究对水平溢出效应的影响 - 产品相似性和企业声誉的调节效应

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Product harm crisis will not only reduce the sales of defective products, may also form a spillover effect. The spillover effect is a frontier of product crisis harm. From the perspective of product harm crisis attribute, this paper studies the effect of product harm crisis attributes on horizontal spillover effects and differences, and explores the effect of corporate reputation in the process of horizontal spillover. Through the experimental study, the effects of product harm crisis attributes on horizontal spillover effects are explored. It is found that harmfulness, responsibility, no virtue significantly affect the horizontal spillover effects. Breach of contract and frequent on horizontal spillover effects did not affect.

机译：产品伤害危机不仅会降低缺陷产品的销售，也可能形成溢出效应。溢出效应是产品危机危害的前沿。从产品伤害危机的角度来看，本文研究了产品危害危机属性对水平溢出效应和差异的影响，探讨了企业声誉在水平溢出过程中的影响。通过实验研究，探讨了产品危害危机属性对水平溢出效应的影响。有人发现，伤害，责任，毫无理实地影响水平溢出效应。违反合同并频繁地溢出溢出效应不会影响。

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《International Forum on Materials Science and Industrial Technology》|2013年||共5页
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作者
Chao Wang; Yang Yang; Yanyan Xu; Pinjia Zou; Mingchao He;
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原文格式 PDF
正文语种
中图分类 TB3-53;
关键词
Product harm; Crisis attribution; Management science;

机译：产品伤害;危机归因;管理科学;

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1. 'I' see Samsung, but 'we' see Samsung and LG: The moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis [J] . Wu Xiao Xiao, Choi Woo Jin, Park JaeHong International Journal of Market Research . 2020,第1期

机译：“我看三星，但我们看三星和LG：在产品损害危机的溢出效应中，消费者自我建构和感知相似性的调节作用”
2. What's Worse in Times of Product-Harm Crisis? Negative Corporate Ability or Negative CSR Reputation? [J] . Sora Kim Journal of Business Ethics . 2014,第1期

机译：在产品危害危机时期有什么更糟糕的事情？负面的企业能力或负面的企业社会责任声誉？
3. Does being socially responsible buffer reputation loss in a product crisis? The moderating role of lay theory of corporate social responsibility [J] . Dongmei Li, Chenchen Li, Chi-yue Chiu, Journal of Pacific Rim Psychology . 2019,第2期

机译：在产品危机中，对社会负责的做法是否可以减轻声誉损失？企业社会责任外联理论的调节作用
4. Research on product harm crisis attributes influence on horizontal spillover effect - The moderating effects of product similarity and corporate reputation [C] . Chao Wang, Yang Yang, Yanyan Xu, International Forum on Materials Science and Industrial Technology . 2013

机译：产品危害危机的研究对水平溢出效应的影响 - 产品相似性和企业声誉的调节效应
5. Response, attributions of blame and corporate reputation during a product-harm crisis: A quantitative exploratory study. [D] . Worden, Dana Jayne. 2011

机译：产品危害危机期间的响应，责任归因和企业声誉：定量探索性研究。
6. The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal [O] . Yong Zhang, Yuwen Wen, Min Hou 2021

机译：属性可靠性对产品购买的影响：产品熟悉和自我构造的促进作用
7. The Influence of Product-harm Crises on Consumer Attribution and Identification: The Moderating Effect of Corporate Social Responsibility [O] . Lai Chi-Shiun, Yang Chin-Fang, Wu Hsin-Chieh 2015

机译：产品危害危机对消费者归因和认同的影响：企业社会责任的调节作用

Research on product harm crisis attributes influence on horizontal spillover effect - The moderating effects of product similarity and corporate reputation

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