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Me, Myself, and Fair Trade: Intrapersonal Fair Trade Orientation as Driver of Fair Trade-Related Product Perception and Behavior

机译:我,我自己和公平的贸易:作为公平贸易相关的产品感知和行为的司机公平贸易导向

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摘要

The aim of the present study is to examine whether and how the intrapersonal Fair Trade orientation leads the customers to choose and consume a certain Fair Trade product.
机译:本研究的目的是审查跨域公平贸易定位是否以及如何引导客户选择和消耗一定的公平贸易产品。

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