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The Relevance of Attitude Functions for Luxury Brand Consumption During Human Life Span

机译：人类生命跨度奢侈品牌消费态度功能的相关性

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Understanding why consumers engage in luxury consumption is crucial for both management and academic research. To study these motivations of luxury consumption, the functional theory of attitudes offers a suitable conceptual framework (Grewal et al., 2004; Katz, 1960). Following this theory, luxury brand purchase behavior is determined by different functions (social-adjustive, value-expressive, hedonic, utilitarian) underlying consumers' attitudes towards luxury brands.

机译：了解为什么消费者从事奢侈品消费对于管理和学术研究至关重要。为了研究这些奢侈品消费的动机，态度的功能理论提供了一个合适的概念框架（GREWAL等，2004年; KATZ，1960）。在这个理论之后，奢侈品牌购买行为取决于不同的功能（社会调整，价值表现力，蜂鸟，功利主义的）基础消费者对奢侈品牌的态度。

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《AMA Summer Educators Conference》|2014年||共2页
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作者
Michael Schade; Sabrina M. Hegner; Florian Horstmann;
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中图分类原子能技术;
关键词
luxury brands; attitude functions; identity development process; purchase intention; age;

机译：奢侈品牌;态度功能;身份开发过程;购买意向;年龄;

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1. The Impact of Lifestyle and Attitude Functions on Luxury Goods on Emotional Attachment Towards Luxury Brands [J] . Mohammad Kashani, Alireza Aslani, Mohammad R. Esfidani, International Journal of Applied Logistics . 2017,第2期

机译：生活方式和态度功能对奢侈品对奢侈品牌情感依恋的影响
2. The impact of attitude functions on luxury brand consumption: An age-based group comparison [J] . Schade Michael, Hegner Sabrina, Horstmann Florian, Journal of Business Research . 2016,第1期

机译：态度功能对奢侈品牌消费的影响：基于年龄的群体比较
3. Experience and attitude towards luxury brands consumption in an emerging market [J] . Deepika Jhamb, Arun Aggarwal, Amit Mittal, European business review . 2020,第5期

机译：对新兴市场奢侈品牌消费的经验与态度
4. The Relevance of Attitude Functions for Luxury Brand Consumption During Human Life Span [C] . Michael Schade, Sabrina M. Hegner, Florian Horstmann AMA Summer Educators Conference . 2014

机译：人类生命跨度奢侈品牌消费态度功能的相关性
5. Lead us into temptation: A survey of college students' media use, materialism, beliefs, and attitudes toward advertising, status consumption tendencies, compulsive buying tendencies, brand recall, and purchase intent of luxury products. [D] . Yang, Hongwei. 2006

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6. Dissociable Changes of Frontal and Parietal Cortices in Inherent Functional Flexibility across the Human Life Span [O] . Dazhi Yin, Wenjing Liu, Kristina Zeljic, 2016

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7. Celebrity Endorsement and the Attitude Towards Luxury Brands for Sustainable Consumption [O] . Maria Teresa Cuomo, Pantea Foroudi, Debora Tortora, 2019

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The Relevance of Attitude Functions for Luxury Brand Consumption During Human Life Span

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