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Social Media Personality Edifice: Understanding through Facebook Consumption Culture of Canadian and Korean Users

机译:社交媒体人格大厦:通过Facebook消费文化的加拿大和韩国用户的理解

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The primary objective of this research is to explore how consumers portray their social media personalities through their social media consumption culture reflecting social and cultural backgrounds within a global society. In-depth interviews were conducted to examine the social media consumption behavior of two groups of Facebook consumers, Canadian and Korean Facebook consumers.
机译:本研究的主要目标是探讨消费者如何通过他们的社交媒体消费文化在全球社会中反映社会和文化背景的社交媒体消费文化来描绘社会媒体人物。进行了深入的访谈,以检查两组Facebook消费者,加拿大和韩国Facebook消费者的社交媒体消费行为。

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