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首页> 外文会议>AMA Winter Academic Conference >Do Product Failure Type and Product Country of Origin Matter in Consumer Attitudes Toward Product Failures? A Two-Country Study
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Do Product Failure Type and Product Country of Origin Matter in Consumer Attitudes Toward Product Failures? A Two-Country Study

机译：在消费者对产品失败的态度中进行产品故障类型和产品原产国吗？一个两个国家的研究

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This research examines five research questions: (1) do consumers show different attitudes toward ethical vs. competence product failure? Ethical product failure is caused by unethical product practices, whereas competence failure is caused by a company's inability to design and/or manufacture the product as desired; (2) do consumers show different attitudes toward domestic vs. imported product failures? (3) consumer ethnocentrism (CET) affects consumers' different reactions to domestic and imported products (Balabanis and Diamantopoulos 2004), under normal product performance conditions. Does CET still predict attitudes toward domestic or imported products, but with failures? (4) based on prior experience or firms' communications, consumers often form an overall perception about the quality of a country's products, i.e., the country of origin (COO) effect (Harris et al. 1994; Shimp et al. 1993). Is COO effect a comparatively stable trait factor, or a situational state factor that fluctuates dynamically in consumers' minds? Will a one-time product failure experience change the COO effect in consumer' mind? (5) do consumers in different countries show different levels of tolerance for product failure due to different frequencies of product failure experience?
机译：这项研究审查了五个研究问题：（1）消费者对道德与竞争力的态度表现出不同的态度吗？道德产品失败是由不道德的产品练习引起的，而能力失败是由公司无法根据需要设计和/或制造产品; （2）消费者对国内VS的不同态度是否表现出不同的态度？ （3）消费者的畜生教（CET）在正常产品性能条件下影响消费者对国内外产品（Balabanis和Diamantopoulos 2004）的不同反应。 CET是否仍然预测对国内或进口产品的态度，但失败？ （4）基于事先经验或公司的沟通，消费者往往形成了对国家产品质量的总体看法，即原产地（COO）效应（哈里斯等人1994; Shimp等人1993）。 COO效果是一个相对稳定的特征因子，或一种在消费者的思想中动态波动的情境因素？一次性产品故障经验将改变消费者心中的COO效果吗？ （5）由于产品故障经验的不同频率，不同国家的消费者对产品故障的耐受性不同吗？

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