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首页> 外文会议>International Conference on Business, Economic, Social Sciences and Humanities >The Influence of Green Location Strategy, Green Price, and Green Promotions toward Purchase Decision of the property
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The Influence of Green Location Strategy, Green Price, and Green Promotions toward Purchase Decision of the property

机译：绿色地点策略，绿色价格和绿色促销对购买决定的影响

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Green marketing is part of the company's approach to all consumers, with a variety of location-marketing, price, and promotional activities, designed to deliver corporate benefits to minimize the environmental impact of marketed products. Therefore, to increase the benefits for relevant stakeholders an analysis is required in measuring green marketing. This study aims to analyze green location strategy, green price, and green promotions toward the purchase decision either partially or simultaneously. The research method used quantitative method with multiple linear regression analysis Three variables measured were green location strategy, green price, and green promotions as the independent variable, a purchase decision as the dependent variable. The object of this research was the property customer as the unit of analysis. Technique of data collection used saturated random sampling with 100 respondents of property customers in Bandung. The statistical analysis used Classical Assumption Test and hypothesis testing test of Z, T and F with significant level (a) 5%. The result indicated significant influence to the green location strategy, green price, green promotions and purchase decision. Both of variables that were green location strategy, green price, and green promotions toward the purchase decision either partially or simultaneously
机译：绿色营销是公司对所有消费者的方法的一部分，具有各种位置营销，价格和促销活动，旨在提供企业福利，以尽量减少销售产品的环境影响。因此，为了增加相关利益相关者的益处，需要分析测量绿色营销。本研究旨在分析绿色地点策略，绿色价格和绿色促销，部分或同时地展开采购决定。研究方法使用多元线性回归分析的定量方法，测量的三个变量是绿色地点策略，绿色价格和绿色促销作为独立变量，将购买决定作为从属变量。本研究的目的是财产客户作为分析单位。数据收集技术采用饱和随机抽样，万隆于100名物业客户受访者。统计分析使用具有显着水平（a）5％的z，t和f的经典假设试验试验。结果表明对绿色地点策略，绿色价格，绿色促销和购买决定的影响力显着。各种变量，绿色地点策略，绿色价格和绿色促销，部分或同时对购买决定

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