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Measuring Market Share of Petrol Stations using Conditional Probability Approach

机译：使用条件概率方法测量汽油站的市场份额

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摘要

Oil and gas production is the strength of Malaysia's growth over past decades. It is one of the most strategic economic branches in the world. Since the oil industry is essential for the economic growth of a country, only a few undertakings have been achieved to establish. It is a very risky business. Therefore the dealer must have some information in hand before setting up a new business plan. Understanding the current business situation is an important strategy to avoid risky ventures. In this study, the aim is to deliver a very simple but essential way to identify the market share based on customer's choice factors. This approach is presented to encourage the non-statisticians to use it easily in helping their business performance. From this study, the most important factors differ from one station to another station. The results show that the factors of customer's choice for BHPetrol, Caltex, PETRON, PETRONAS and SHELL are site location, service quality, service quality, size of the petrol station, and brand image, respectively.
机译：石油和天然气生产是马来西亚过去几十年增长的力量。它是世界上最战略性的经济分支之一。由于石油工业对一个国家的经济增长至关重要，因此只有几个事业就完成了建立。这是一个非常危险的业务。因此，经销商必须在设置新的业务计划之前在手中进行一些信息。了解当前的业务情况是避免风险风险的重要策略。在这项研究中，目的是提供一个非常简单但重要的方式来确定基于客户选择因素的市场份额。提出了这种方法，鼓励非统计人员轻松使用它来帮助他们的业务表现。从这项研究来看，最重要的因素不同于一个站到另一个站。结果表明，客户选择BHPetrol，Caltex，Petron，Petronas和Shell的选择因素是站点位置，服务质量，服务质量，汽油站的大小和品牌形象。

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