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The Impact of COVID-19 on Chinese Tourism Industry Based on Data and SCP Analysis

机译：Covid-19基于数据和SCP分析的中国旅游业的影响

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摘要

The sudden outbreak of COVID-19 at the beginning of 2020 ceased the development of Chinese economy, among which tourism industry suffered from the utmost influence. Due to the fast evolving infectious way and the large scale of confirmed cases all over the world, the impact Chinese tourism industry went through is tremendous and long lasting. Therefore, it is vital to evaluate the influence this pandemic cast on the tourism industry. Based on the SCP analysis, market scale had shrink more than a half under the impact of COVID-19 and is likely to have a spring back considering the immense demand of travelling. With the help of previous study of demographic feature of tourists in Nanjing, more specific suggestion were brought forward to help the industry revive after the pandemic. Female tourists as well as younger generations that can accept new technical product should get more attention during the advertising process.
机译：2020年初的Covid-19突然爆发了中国经济的发展，其中旅游业遭受了极大的影响。 由于快速发展的传染性方式和全世界的确诊案例的大规模，中国旅游业的影响经历了巨大而持久。 因此，评估这种大流行对旅游业的影响至关重要。 基于SCP分析，市场规模在Covid-19的影响下缩小了一半以上，考虑到旅行的巨大需求，可能会有一个春末。 在南京游客的人口统计特征的帮助下，提出了更具体的建议，以帮助行业在大流行后恢复活力。 女游客以及可以接受新技术产品的年轻世代应该在广告过程中得到更多关注。

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