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Halal Awareness of Muslim Millennials Toward Cosmetics and Skincare Decision

机译:清真对穆斯林千禧一代的化妆品和护肤品决策的认识

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Indonesia government has planned that all of the cosmetics distributed in Indonesia must have the halal certification in 2019. Therefore, it is important for Muslims in Indonesia to have a halal awareness in consuming cosmetics and skincare products. This study explores what variables influence the halal awareness of Muslim millennials towards their decision in choosing cosmetics/skincare. As far as the researchers' knowledge, until now there is no research about halal awareness on Muslim millennials generation in Indonesia. This research will fill the gap by determining the impact of halal awareness factors to cosmetics selection decision especially for Muslim millennials in Bandung. There are 143 university students' samples across Bandung which consist of Islamic university and other university students. By using PLS structural equation modelling, the results show that the knowledge of Halal Products significantly influences the Islamic understanding which indirectly affect the Halal cosmetic adoption. This means that their knowledge about halal products makes their awareness of halal product increase as well. This study suggest that halal awareness can be promoted by increasing the halal product knowledge to the Muslim community by using lecture, talks, or public service ads in order to accelerate the Halal certification policy.
机译:印度尼西亚政府计划计划在印度尼西亚分布的所有化妆品必须在2019年拥有清真认证。因此,对于印度尼西亚的穆斯林很重要,以便在消费化妆品和护肤品的清真意识。本研究探讨了什么变量影响穆斯林千禧年的清真意识,以便在选择化妆品/护肤方面的决定。就研究人员的知识而言,直到现在,在印度尼西亚的穆斯林千禧一代的清真知识没有关于清真知识的研究。这项研究将通过确定清真意识因素对化妆品选择决策的影响来填补差距,特别是对于万隆的穆斯林千年之际。 Bandung有143名大学生样品,由伊斯兰大学和其他大学生组成。通过使用PLS结构方程建模,结果表明,清真产品的知识显着影响间接影响清真化妆品采用的伊斯兰理解。这意味着他们对清真产品的了解也使他们对清真产品的提高。本研究表明,通过使用讲座,会谈或公共服务广告将清真产品知识增加到穆斯林社区,可以通过使用讲座,会谈或公共服务广告来提高清真意识,以加速清真认证政策。

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