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Research on Marketing Strategies of Library Discipline Service Under the Background of 'Double First-Class' University Project

机译：“双重”大学项目背景下图书馆学科服务营销策略研究

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摘要

Discipline service is essential part of library service to support the construction of "double first-class". Strategies including decision support service in this research. Combined with the new trend of library discipline service, it is supposed that the discipline service object of "double first-class" university library should be personalized into different groups, such as scientific research personnel, decision maker and so on. The discipline service pattern can be improved through carrying out of embedded and dynamic tracking service based on the theory of research life cycle. On this basis, user portrayal is introduced to the discipline service marketing combined with the personalized and dynamic tracking service pattern and strategies of library service marketing, taking an example of Southeast University library, are also provided in this study under the background of the construction of "double first-class".
机译：纪律服务是图书馆服务的重要组成部分，以支持“双人一流”的建设。 在本研究中包括决策支持服务的策略。 结合图书馆学科服务的新潮流，应该认为“双人一流”的学科服务对象应该是个性化的不同群体，如科学研究人员，决策者等。 通过基于研究生命周期理论进行嵌入式和动态跟踪服务，可以提高学科服务模式。 在此基础上，向学科服务营销引入了用户的描绘，结合了图书馆服务营销的个性化和动态跟踪服务模式和策略，参与了东南大学图书馆的一个例子，也在这项研究中提供了建设的背景下的研究 “双人一流”。

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