The Roles Played by Justice in Marketing Channel Relationships

机译：正义在营销渠道关系中的作用

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This study focuses on the relationship between a large-scale retailer and its suppliers.It examines the role of large-scale retailers' channel justice in developing long-term relationships.Three types of justice,distributive justice,procedural justice and interactive justice are investigated.The study reveals strong evidence suggesting that suppliers' perceptions of justice enhance a quality relationship.Conclusions and limitations arc presented.

机译：本研究着眼于大型零售商及其供应商之间的关系，考察了大型零售商的渠道正义在发展长期关系中的作用。研究了三种正义，分配正义，程序正义和互动正义这项研究揭示了有力的证据表明，供应商对正义的看法增强了质量关系。

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《PAN-PACIFIC CONFERENCE XXVI（“战略创新、协作融合”泛太平洋管理学会第26届年会）》|2009年|392-394|共3页
会议地点 Shenzhen(CN)
作者
HeHe-ping;
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作者单位

College of Management,Shenzhen University,Shenzhen,Guangdong,P.R.China,518060;

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正文语种 eng
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The Roles Played by Justice in Marketing Channel Relationships

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