Research on Pricing Decision of Railway Freight Marketing

机译：铁路货运营销定价决策研究

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The pricing of railway freight product plays an important role in railway transport products marketing decisions. However, nowadays there are some malpractices in both forming and setting prices sides in China, and they cannot meet the need of railway transport products promotion. To solve this problem, according to the Activity-Based Costing approach, we can get more accurate data of different lines and different categories by calculating cost of each part. Based on this, railway transport business can set a market-based price adaptively corresponding with its strategic objectives.

机译：铁路货运产品的定价在铁路运输产品的营销决策中起着重要作用。但是，如今在中国形成和设定价格方面都存在一些弊端，不能满足铁路运输产品推广的需求。为了解决这个问题，根据基于活动的成本核算方法，我们可以通过计算每个零件的成本来获得更准确的不同生产线和不同类别的数据。基于此，铁路运输业务可以根据其战略目标自适应地设置基于市场的价格。

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来源
《Proceedings of 2004 International Conference on MF/Logistics》|2004年|409-414|共6页
会议地点 Beijing(CN)
作者
Yongmei Cui; Hang Yang; Lin He;
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作者单位

School of Economics and Management, Beijing Jiaotong University, Beijing 100044. China;

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会议组织
原文格式 PDF
正文语种 eng
中图分类物资管理;
关键词
railway transport marketing; pricing decision; Activity-Based Costing;

机译：铁路运输营销；定价决定；基于活动的成本核算;

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专利

1. An Introduction to China Railway Freight Marketing Decision Support System [J] . Zhenji, Zhang, Honglu, 美中经济评论：英文版 . 2004,第011期

机译：中国铁路货运营销决策支持系统简介
2. Mass Customization Marketing Strategies for China Railway Freight Transportation Service [J] . Yuhua Guo International Journal of Marketing Studies . 2010,第1期

机译：中国铁路货运服务的大规模定制营销策略
3. COST-BASED INDEXING OF FARE AND FREIGHT TO FUEL PRICE: INNOVATIVE PRICING POLICY FOR INDIAN RAILWAYS [J] . MONICA SINGHANIA, SANJEEV SHARMA Cost management . 2016,第2期

机译：燃油价格的基于成本的索引：印度铁路的创新定价政策
4. Research on Pricing Decision of Railway Freight Marketing [C] . Yongmei Cui, Hang Yang, Lin He Proceedings of 2004 International Conference on MF/Logistics . 2004

机译：铁路货运营销定价决策研究
5. Strategic interactions in marketing channel: Shelf-space allocation, pricing and advertising decisions. [D] . Amrouche, Nawel. 2007

机译：营销渠道中的战略互动：货架空间分配，定价和广告决策。
6. Robust Optimization Model and Algorithm for Railway Freight Center Location Problem in Uncertain Environment [O] . Xing-cai Liu, Shi-wei He, Rui Song, 2014

机译：不确定环境下铁路货运中心选址问题的鲁棒优化模型和算法
7. Price Analysis of Railway Freight Transport under Marketing Mechanism [O] . Shi Ying, Fang Xiaoping, Chen Zhiya 2012

机译：营销机制下的铁路货运价格分析
8. Collision of Union Pacific Railroad Freight Train with BNSF Railway Freight Train Near Chaffee, Missouri, May 25, 2013. [R] . 2014

机译：联合太平洋铁路货车与BNsF铁路货车在Chaffee，密苏里，2013年5月25日附近的碰撞。

Research on Pricing Decision of Railway Freight Marketing

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