A Study of Perceived Quality and Price: Customer Value-Based Pricing Strategy

机译：感知质量和价格的研究：基于客户价值的定价策略

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The purpose of the paper is to develop a more practical pricing strategy, which links price with the profit of a product with certain quality, and to propose the calculation approach of the optimal price. First, the paper explained the limitations of the traditional pricing approaches such as cost-based and competition-based approaches. Then it analyzed the relationship between customer acceptable price and perceived quality. Finally it proposed the pricing model based on customer value. In the new pricing model, customer value is a trade-off between perceived quality and price. The result of this model implied that the optimal price is positively related to customer perceived quality. The paper provides a better explanation regarding the economic effects of product quality with value analysis approach to awaken managers' consciousness of continuous quality improvement.

机译：本文的目的是开发一种更实用的定价策略，将价格与具有一定质量的产品的利润联系起来，并提出最优价格的计算方法。首先，本文解释了传统定价方法（例如基于成本的方法和基于竞争的方法）的局限性。然后，分析了客户可接受的价格与感知质量之间的关系。最后提出了基于顾客价值的定价模型。在新的定价模型中，客户价值是感知质量和价格之间的权衡。该模型的结果表明，最优价格与客户感知质量成正比。本文通过价值分析方法唤醒了管理人员持续质量改进的意识，为产品质量的经济影响提供了更好的解释。

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来源
《The proceedings of the 2nd international conference on value engineering and value management (2009)》|2009年|p.87-92|共6页
会议地点 Beijing(CN);Beijing(CN)
作者
Li CUI; Hao-xiong YANG; Han-po HOU;
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作者单位

School of Business,Beijing Technology and Business University,Beijing,P.R.China,100048;

School of Business,Beijing Technology and Business University,Beijing,P.R.China,100048;

School of Business,Beijing Technology and Business University,Beijing,P.R.China,100048;

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会议组织
原文格式 PDF
正文语种 eng
中图分类价值、价格;
关键词
Customer value; Perceived quality; Pricing strategy; Value analysis;

机译：客户价值；感知质量；定价策略；价值分析;

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A Study of Perceived Quality and Price: Customer Value-Based Pricing Strategy

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