首页> 外文会议>Proceedings of the 4th Conference on Systems Science, Management Science amp; System Dynamics. >The Relationship Between Country Image Building and Industrial Upgrading: China’s Apparel Industry Upgrading Perspective
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The Relationship Between Country Image Building and Industrial Upgrading: China’s Apparel Industry Upgrading Perspective

机译:国家形象塑造与产业升级的关系:中国服装产业升级视角

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Country image, dimensioned by innovation, workmanship, design and prestige has become one of the competitive sources when products are sold in global markets. The paper examines the relationship between country image building and industrial upgrading, and explores ways to establish country image through apparel industrial upgrading efforts such as process upgrading, product upgrading, functional upgrading and inter-sectoral upgrading. Apparel industry is characterized by global production and regional clustering. Firms in China should leverage their linkages of global production networks to improve design, marketing and innovation capabilities. At the same time big firms in China should integrate domestic apparel clusters into entire value chain and produce for internal markets. Successful apparel industrial upgrading in China will lead to country image building which helps Chinese brands go global.
机译:当产品在全球市场上出售时,以创新,工艺,设计和信誉衡量的国家形象已成为竞争来源之一。本文考察了国家形象建设与产业升级之间的关系,并探讨了通过服装产业升级努力(例如流程升级,产品升级,功能升级和跨部门升级)来建立国家形象的方法。服装行业的特点是全球生产和区域集聚。中国公司应利用其全球生产网络的联系来提高设计,营销和创新能力。同时,中国的大公司应该将国内服装集群整合到整个价值链中,并为内部市场生产产品。中国服装产业的成功升级将有助于建立国家形象,从而帮助中国品牌走向国际。

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