Brand Equity Increment of Chinese Time-honored Enterprises: A Case Analysis of Combination of Innovation and Nostalgia

著录项

• 来源
  《Proceedings of the 4th international conference on product innovation management》|2009年|1321-1326|共6页
• 会议地点 Wuhan(CN);Wuhan(CN)
• 作者

  Zhang Ying; Sun Minggui; Ren Lingyu;

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• 作者单位

  School of Business and Management, Donghua University, Shanghai, P.R.China, 200051 School of Business, Anhui Finance and Economics University, Bengbu, P.R.China, 233030;

  School of Business and Management, Donghua University, Shanghai, P.R.China, 200051;

  School of Business, Anhui Finance and Economics University, Bengbu, P.R.China, 233030;

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• 会议组织
• 原文格式 PDF
• 正文语种 eng
• 中图分类 管理学;
• 关键词

  innovation; nostalgia; brand equity; time-honored brand; Wanglaoji case;

  机译：革新;怀旧品牌资产；历史悠久的品牌；王老吉案;